How did you get where you are today? At what point did you decide to create your own brand?
Fashion is not something I made a logical plan to get into, it was simply what I wanted to do ever since I was a child. There was no point in time when I decided that I wanted to create my own brand, it just felt like a natural evolution.
Growing up, I always had a vision of where I wanted to be even though getting here has been quite a ride, but I’ve enjoyed every minute of it.
Tell us a bit about your first collection. What was your inspiration? How did you feel when it hit the catwalk?
The first collection was special to me, even though it was a capsule collection.
Back then I didn’t have the technical support or the access to material that I enjoy now. It was all up to me to get things done, and done right.
When it was launched, I was euphoric. A few days later, I realized that it was time to start with the next collection, and I went back to the drawing board.
What do you like best about designing clothes?
The interesting thing about design is that you can transform an abstract idea into reality.
Doing that every day gives me a sense of fulfillment that I can’t even begin to describe.
Having a whisper running loose in your mind, and making it into something that puts a smile on a woman’s face is the ultimate reward.
How would you describe your style?
I am in love with the female figure, and I tend to accentuate it in my designs.
My dresses are aimed at a modern, fashion-oriented woman who enjoys stepping outside traditional boundaries. They are characterized by technically challenging cuts and attention to detail.
Which key pieces do you think every woman should have in her wardrobe?
I believe that fashion isn’t about what is trendy or no longer trendy. Fashion is a form of expression that every one of us manifests in a unique way. The way we dress says a lot about what we feel and think inside.
I therefore advise every woman to wear pieces that help her express how she feels, and not just follow general trends.
How do you go about your work? What are your sources of inspiration and who are your models and muses?
I get asked this question very often. I don’t come to the office every day and devote a few hours to designing, it just doesn’t work that way.
As a matter of fact, my mind never stops thinking and nursing various ideas, and connecting random dots. I think we all have that in our psyche, but with various levels of awareness. What separates a good designer from the rest is his ability to harvest all his thoughts and emotions in an emotionless object.
I get inspired by my way of life. Everything I do daily is material for creativity. Watching a beautiful theater play, enjoying a lovely sunset, or having a discussion with someone interesting all help transform my awareness and provide me with the raw material to paint on my canvas.
Can you tell us a famous woman that you would like to dress?
I have had many stars and celebrities wear my dresses throughout my career. The one woman I really would like to dress is Charlize Therone. It’s mainly her roles and the characters she plays in her movies that make her a very interesting and mysterious woman for me.
What are your other interests? How do you relax?
There are two things that relax me.The first one is reading a book, preferably by the sea. Whilst reading, my mind wanders to a magical place, as if I’m dreaming in a trance.
The second thing is mixed martial arts, oddly enough! When I train, I feel a storm of energy in my body that needs channeling, and needs to be set free. Mixed martial arts help me achieve physical balance, which in turn leads to emotional and spiritual balance.
Can you tell us about your future projects?
At the moment, I’m presenting the brand at all of the major fashion weeks, including Paris, New York, Milan and Barcelona. We are also present in 25 different countries through more than 60 retailers. So, in the short and medium term, I’m looking at consolidating these relationships and making them thrive.
I also presented a small wedding collection this year in Barcelona and Milan, and I am planning to develop it further next year.